where you learn how not to have sucky marketing by looking at the sucky marketing of others

2.15.2006

Zero Credibility

Netzero made headlines by providing free Internet service. They spent millions on Superbowl ads a few years back promoting your rights to free Internet access. The name made sense and was a perfect fit- back then. Now they charge a minimum of $9.95 a month for Internet service, and have charged for their service the past few years. Why did they not change their name? Not only does it not fit, it is a reminder of how they have not lived up to all the promises they made. This is a good case of how NOT to brand.

1 comments:

William Good said...

Yeah- they're a load of crap. And I thought somehow they still would have had free internet access... I guess the only way to get it free is to hack into your neighbors wireless network- hey, don't get any ideas...

Wed Feb 15, 07:47:00 PM CST