The new book Marketing Sucks! highlights the problems of an organization that is not aligned. How can the sales people sell when they are on a different page than the marketing department? It is like a car with wheels spinning in different directions, you are not going to go very far. Defining your purpose (Key 2 of the 7 Keys to Marketing Genius) is essential for success.
3.18.2006
Marketing Sucks! (and Sales, Too!)
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