where you learn how not to have sucky marketing by looking at the sucky marketing of others


Marketing Sucks! (and Sales, Too!)

The new book Marketing Sucks! highlights the problems of an organization that is not aligned. How can the sales people sell when they are on a different page than the marketing department? It is like a car with wheels spinning in different directions, you are not going to go very far. Defining your purpose (Key 2 of the 7 Keys to Marketing Genius) is essential for success.