where you learn how not to have sucky marketing by looking at the sucky marketing of others


KISS that old logo goodbye

Advertising Age reports that the Indy Racing League has parntered with Gene Simmons of KISS for marketing help. His first piece of advice to Indy? "Your logo sucks." Hey not everyone knows how to represent themselves like you gene- you are the master of merchandising. Attendance is already up 20%. Maybe this should be posted on the Marketing that Rocks site!?