where you learn how not to have sucky marketing by looking at the sucky marketing of others

7.11.2006

Rebates Suck

Why can't companies just give you the discounted price instead of making you jump through hoops? The usual response I hear is "companies know people won't fill rebates out and it saves them money." If companies are using a promotion to gain customers and build relationships (keys 4 and 5 of The Seven Keys to Marketing Genius) then pissing people off is not a good idea. Look at this pile of crap my wife was trying to fill out. She was scurrying around a pile of boxes and nearly cut her pinky off with an exacto knife trying to remove a bar code. All the while thinking bad things about the people that were making her do this. Even if you can not give as much of a discount- people would prefer the promotional discount up front over these cat and mouse shenanigans. Rebates suck!

2 comments:

William Good said...

I agree- the rigamaroo is just a bunch of crap. Maybe a company could open up a kiosk at tech stores to do the rebates for customers and charge a fee to do so. The could be in charge of sorting receipts and the cutting of fingers. But the customer could get a check right on the spot.

My understanding of rebates was for cash flow reasons. Is that just an urban legend?

Thu Jul 13, 12:55:00 AM CDT
Donna said...

Will,

What a great idea! (Kiosk)

I totally suck when it comes to rebates. I had a $50 rebate on an Ipod and my mom called me EVERYDAY to see if I sent it in. I'm sure you can imagine how painful that was!

Thu Jul 13, 10:01:00 PM CDT